What is the average open rate for e newsletters

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Have you ever wondered how your email results compare to those in your industry? Or perhaps, what kind of open rates should you expect? Is your click rate above or below the industry average? Email deliverability is hard and there isn't always a good way to know how you are doing or how to improve. This benchmark data is really valuable because it gives you a reference for how well you're doing — and some indication of how to improve.

Email marketing benchmarks provide you with useful information about the health of your email sends. Benchmarks allow you to see how your specific campaigns compare to the standards of your individual industry Surprise! Each industry has different benchmarks. In turn, you can discover opportunities to improve your email strategy and work on achieving even better results. We analyzed the email metrics of 19, customers to calculate the open, click-through, hard bounce, and unsubscribe rates of each industry from November - November This data was pulled from individual accounts, and only those sending batch emails campaign.

This data only includes campaigns with over sends. Lastly, the data was collected on a month-to-month basis, and then averaged on a per account basis.

The industry and company size were self-reported during signup. A good email open rate meets the average, which is The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry. What Open Rate Is: The percentage of email recipients who open a given email. We found that the average open rate across all industries is You can get value out of open rate as a metric if you use it as a comparative metric.

Having said that, different industries have different average open rates. The best way to determine a good email open rate for your business is by tracking your actual open rates for a full quarter and averaging them. That gives you a benchmark against which you can measure your open rates over time to ensure that they keep improving.

Your open rate can tell you a number of things about a specific email or email marketing campaign:. We don't need to tell you that if nobody opens your emails, you're not going to get a great return on your email marketing investment.

That has a ripple effect—if nobody opens your emails, they're not clicking through to your landing or sales pages, and if they're not doing that, you're not making sales. If you have low open rates, these are the things you can test. So, what are the average email open rates by industry? In this section, we're going to share details from Constant Contact's March research.

As you'll see, religious organizations enjoy the highest email open rates at Given the fact that was filled with uncertainty, it's not really surprising that these three industries saw increases over previously reported numbers. On the other side of things, the bottom three industries for email open rates are consulting and training There's a slight difference in email open rates between B2B and B2C industries.

B2B emails get a lower open rate of Email type also has an impact on open rates. According to reports by Experian, welcome emails have a mind-blowing This is important to note because many brands miss out on prime marketing opportunities by not taking advantage of transactional and welcome emails. Some are promotional emails while others are newsletters, but all fall under the description of email marketing.

A study conducted by Silverpop email marketing service provider reports that the open rate depends heavily on the approach an email takes and the content it contains. An overall average gross open rate was This was a drop in comparison with the average unique open rate of The difference between the two rates is that the gross or simple rate measures all incidences of the newsletter being opened, including multiple opens per opener.

The unique open rate, however, applies only to the first time each user opens it. Why did you click on this post about email open rate benchmarks? Is it because you want to know whether your In the end, the only benchmark that really matters is your own business. Are your open rates going up or down? And how can you optimize your campaigns to boost your open rates to get the most benefit out of your email marketing efforts?

The overall average email open rate across all industries and locations from five different data sources is Collectively, the total numbers come from tens of billions of emails sent within the past couple of years. However, the open rate depends heavily on the industry.

Unsurprisingly, the highest open rate is for government-related emails, which enjoy an average open rate of The lowest industry average open rate was for vitamin supplements at Mailchimp maintains its own public open rate benchmarks based on billions of emails.

The data was last updated in October and comes from email campaigns with over 1, sends. Mailchimp also analyzed other email marketing metrics, such as click-through rates CTR , unsubscribe rates, and more. Just as with Mailchimp, the industry with the best average open rate was government-related emails at Nonprofits took second place with a The lowest open rates were for companies in the automotive and aerospace!

The food and beverage industry and retail industry were also near the bottom at Campaign Monitor built its benchmarks by analyzing over 30 billion emails sent by companies in over countries between January and December This adds another big wrinkle when trying to compare your business against the benchmarks, as you need to focus on location as well as industry.

GetResponse collected its data from over four billion emails sent between January to June They only looked at active senders with at least 1, contacts. The industries with the highest open rates were religion To collect its benchmarks, Constant Contact analyzed over million emails. The data is current through December HubSpot built its email open rate benchmarks by analyzing the data from 19, customers for batch email campaigns.

Above, we told you that the overall average open rate is