Who owns third shift beer

Here are four Third Shift stories, from four individuals who were vital in launching Third Shift. Meet the MillerCoors innovation team behind the beer.

I probably know the names of more horses than I know the names of athletes. I love horse racing for the thrill of the game, but also for the handicapping. And in under two minutes, you get to see if you were right or wrong. Now, horse racing is a passion I share with a group of about 12 close buddies.

It has brought us together for 14 consecutive years at Derby and 10 consecutive years at Breeders Cup. Nobody misses it. Everybody has a role to play. Including the fans. Coors isn't joking.

In the past three decades, the company and its subsidiaries have won at least medals at GABF, including the forty taken home by the Sandlot. To pick the beers for Third Shift, MillerCoors's "innovations" division started with a list of its gold-medal winners. It's sessionable, and we think it could appeal to a broader market,'" Coors explains.

MillerCoors tested Third Shift Amber Lager -- which is now brewed at the company's plant in Fort Worth -- on draft in San Francisco, Reno, Dallas and a few other markets last summer before deciding to roll it out nationwide this month on draft, in twelve-ounce bottles and in sixteen-ounce cans.

If it is successful, MillerCoors could introduce another Third Shift beer this fall or in spring , Coors says. Although the company is championing its employees as a group, it isn't necessarily touting individuals like Hail or the facilities where they work. In fact, the company has trademarked that name and is using it rather than MillerCoors on the beer's label. The concept around Third Shift is a collaboration. MillerCoors has also been careful not to mention the Great American Beer Festival or the World Beer Cup on its in its marketing materials since the beer has a new name and could cause some customer confusion, Coors says.

In addition, they have to use the beer name that was submitted and the name of the brewery that submitted it -- in this case, the Sandlot.

Johnson is referring to a statement that the Brewers Association issued in December, blasting MillerCoors and AB Inbev for not putting their names on the labels of certain beers, like Blue Moon and Shock Top, that compete in the craft-beer sector. We call for transparency in brand ownership and for information to be clearly presented in a way that allows beer drinkers to make an informed choice about who brewed the beer they are drinking.

The Third Shift Facebook page and website don't link to MillerCoors or make mention of the company, either. John Legnard, who is Hail's fellow brewer at the Sandlot, chafes at the notion that what he makes isn't craft beer, however. I think that the original intent of people who wanted better beer has been reached.

The big brewers are doing good beer. They've accomplished that goal. In response to the "craft vs. Much like Toyota does with Lexus, Kellogg's does with Kashi or Boston Beer does with Angry Orchard and Twisted Tea, we offer different brands targeting different beer drinkers and different beer drinking occasions. To find out more details behind this award-winning, passion-brewed beer brought to you by a collection of talented brewers from MillerCoors, including where to find it near you, visit www.

About MillerCoors Built on a foundation of great beer brands and nearly years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. Miller Lite established the American light beer category in , offering beer drinkers a light beer that tastes like beer should.

Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors operates eight major breweries in the U. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer.

MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. Learn more at MillerCoors.